In a quiet corner of Grimsby, something powerful is happening — not in a clinic, not on a waiting list, but in everyday places like parks, pavements, and a small welcoming room inside Café Delight on Pasture Street.
Here, local counsellor Sally Jones is redefining how mental health support is delivered — one conversation, one walk, one heartfelt vent at a time.
Sally is the founder of Walk & Talk Therapy and Vent & Go — two local services offering accessible, low-cost, and genuinely human support for anyone struggling with their mental health.
With a deep well of empathy shaped by her own life experiences, Sally explains,
“I’ve always been drawn to people’s stories. I’ve had a lot of lived experience myself — and sometimes that gives you the kind of understanding that textbooks can’t teach.”
Now qualified and studying towards her second-year bachelor’s degree in counselling, Sally’s mission is to provide therapeutic support that feels safe, comfortable, and easy to access — especially for those slipping through the cracks of overstretched systems.
The idea came to Sally one night while lying in bed:
“People talk more freely when walking. There’s less pressure — no intense eye contact — and nature really helps with anxiety.”
Her Walk & Talk sessions, based in Grimsby and Cleethorpes, offer 1:1 outdoor therapy in local parks, creating a calm, non-clinical environment where clients feel at ease. It’s especially effective for people with anxiety or those who struggle in traditional settings. And it’s making a real difference.
One of Sally’s recent clients hadn’t left her house in three years. After gentle support over the phone, she finally joined Sally for a walk.
“It was amazing. We walked and talked for an hour. She was proud of herself — and I was proud of her.”
It’s these moments that drive Sally’s passion.
While Walk & Talk supports those ready to step outside, Vent & Go is for people who need a space to be heard right now— without referrals, forms, or long waits.
It’s a drop-in service hosted in a warm, friendly room inside Café Delight, Grimsby. Sessions start from just £10 for 20 minutes and can be booked online or accessed on the spot when the “vacant” sign is on the door.
“Some people just need to talk — today, not in six months,” says Sally.
“You don’t always want to call your GP. This fills a gap that so many fall into.”
And for those who can’t walk far, or just prefer a quiet, indoor space, Vent & Go offers an alternative that still feels safe and welcoming — not clinical or cold.
Sally’s community support goes even further. She runs a weekly peer support group for parents of children with special educational needs, creating a space for mutual encouragement, shared strategies, and friendship.
She’s also planning a free full-day counselling session for anyone in the community to attend — removing even more barriers for those in need.
The rise in mental health struggles among young mums, neurodivergent adults receiving late diagnoses, and the impact of the cost-of-living crisis all show up in Sally’s work.
“I try to keep prices as low as possible — £20 an hour for walk and talk. Other private therapy can cost £65–£85 an hour, and that’s just not possible for most people.”
With some clients only needing one session to vent and reset, Sally’s flexible approach meets people where they’re at — emotionally and financially.
Sally is passionate about getting the word out:
“If you don’t walk past Café Delight or follow me on social media, you might never know this exists. We need flyers in GP surgeries, schools, anywhere people go when they’re struggling.”
She hopes other community groups and businesses will help spread the word — signposting people to Walk & Talk Therapy and Vent & Go, keeping cards in community spaces, and sharing her details with anyone who needs a listening ear.
“I want people to know that help is here. You don’t have to go it alone.”
Contact Sally or find out more by visiting her Facebook page Walk & Talk